Chris Van Veen Marketing Communications

About

Chris Van Veen resides in southern New Hampshire, about one hour northwest of Boston.

A marketing communications management professional with very successful sales management experience, Chris is presently employed by one of the world's largest and most successful technology corporations. In this role he is working to advance the success of the Business Team at its very successful Nashua, NH location.

During his career, Chris has successfully helped high-tech corporations grow their business through greater awareness and visibility. He does this by balancing the strategic and tactical aspects of the function. At the strategic level, Chris works with senior managers and business unit leaders to develop various communications programs that fit a desired outcome. Trade shows might work for one market segment while a series of meetings with key industry analysts could yield excellent results in another.

Next, Chris works tactically to put these strategies into action while measuring their effectiveness afterward. Rather than outsource the work to other internal personnel or external vendors, Chris is particularly adept at working with the Adobe Creative Suite and other platforms to get tasks done. It also means being an excellent trade show and events manager, with a similar hands-on approach to detail and organization. Finally, Chris loves to write. From collateral and white papers to press releases and magazine articles, Chris focuses on making complex topics simple and easily understood so that core points come through loud and clear.

Chris is also an aviation enthusiast, having co-written a book on the history of the Manchester (NH) Airport called Manchester's Airport: Flying Through Time.

Chris has years of professional experience dealing with high-tech corporations in New England, and throughout the country. He has a background supported by a BS Degree in Marketing Communications from Bentley University, as well as an MBA from Southern New Hampshire University.

Chris's software skills cover both Windows and Macs, including Microsoft Office, Quark, Dreamweaver, and the Adobe Creative Suite.

A brief resume is posted below. Feel free to follow this link to download Chris's full resume in PDF format.

Christopher Van Veen

38 Laurel Crest Drive   -   Brookline, NH 03033

603-769-7340     cvanveen@charter.net www.chrisvanveen.com www.linkedin.com/in/chrisvv

SUMMARY

Marketing Communications Manager with MBA has exceptional writing capabilities and the ability to balance strategic thinking with proactive tactical project management. My superior technical skills allow small- and medium-sized high-tech companies to derive excellent ROI value for their entire MarCom program. Strengths include managing events, writing and designing collateral, branding, PR and analyst relations, Internet and social media initiatives, and vendor relations.

ACCOMPLISHMENTS

• Branded and re-branded IntelCore, Verrillon
• Advanced to Leadership role on the Business team at Apple, Inc. in Nashua, NH
• Developed integrated MarCom plan for Teradyne
• Wrote features for industry trade magazines
• Helped Teradyne grow annual sales from $34m to $1b
• Led and managed teams of MarCom professionals
• Designed and maintained three corporate web sites

PROFESSIONAL EXPERIENCE

Apple, Inc.

Nashua, NH

May 2010 to present

Business Team Specialist

• Contributing to growth of a worldwide Top-performing Apple store for Business
• Member of the Introduction Team, achieving a Company-leading conversion rate
• Working as a Leader to improve in-store performance by other Specialists
• Working with Apple's CRM (Customer Relationship Management) system

Paratek Microwave, Inc.

Nashua, NH

Aug. 2006 to January 2010

Developed and managed all MarCom activities and corporate branding/communications

Independent MarCom Contractor (January 2009 to January 2010)

• Organized and directed Paratek’s appearance at 2009 IEEE Microwave Symposium
• Developed new technical/marketing documentation for three flagship product families

Marketing Communications Manager (August 2006 to January 2009)

• Managed development of all-new product and corporate collateral, including company newsletter
• Developed and evolved Paratek’s external web site and employee Intranet
• Evaluated, selected, and managed external vendors
• Increased market visibility through PR and analyst relations, including articles and reports
• Implemented all-new trade show/conference program at key industry events
• Developed and distributed engineering sample kits to quicken sales cycles
• Developed all-new graphics and templates for use in marketing and sales presentations
• Wrote and distributed four key white papers to boost Paratek’s thought leadership advantage

PC Connection Systems, Inc.

Merrimack, NH

Nov. 2002 to July 2006

Served as Account Manager for SMB market; appointed Team Lead and promoted to Sr. Account Manager

Account Manager / Senior Account Manager

• Reached Achievers Club in 2003, 2004, and 2005 (over 100% of goal)
• Exceeded goals for sales, gross margin, gross profit, and performance metrics (2002-2006)
• Named Team Lead for six Account Managers; promoted to Senior Account Manager in 2006

Verrillon, Inc.

North Grafton, MA

Aug. 2001 to Sept. 2002

Led the development of all-new marketing and branding initiatives, plus go-to-market deliverables

Marketing Communications Manager

• Led branding & re-branding campaigns (IntelCore became Verrillon during my tenure)
• Designed and wrote all technical and marketing collateral
• Managed the development of new Verrillon web site, including vendor selection and content creation
• Grew Company visibility and awareness through comprehensive PR and analyst relations
• Designed and managed the production of new trade show display and event schedule
• Won prestigious customer endorsements to use in marketing campaigns

Sycamore Networks, Inc.

Chelmsford, MA

Aug. 2000 to Feb. 2001

Managed personnel and workflow within the marketing communications Group

Senior Marketing Communications Manager

• Managed seven direct reports: Three writers; two designers; two project managers
• Responsible for meeting product-launch windows for all marketing deliverables
• Designed new whitepaper roadmap leading to the production of seven important position papers

Teradyne, Inc.

Nashua, NH

Dec. 1980 to July 2000

Managed the entire MarCom program at the Division level and also contributed at corporate level

Marketing Communications Specialist / Manager

• Developed comprehensive, integrated communications program comprising PR, collateral, events
• Directed campaigns to increase awareness and visibility, resulting in sales growth from $34m to $1b annually
• Developed Teradyne’s first web portal and managed consistent upgrades
• Wrote by-lined articles for key trade publications and managed successful press tours
• Helped Division gain market traction in highly competitive commercial industry
• Contributed to the production of Teradyne, Inc. Annual Report
• Senior member of Teradyne’s Corporate-wide Marketing Communications Forum
• Led and sponsored numerous metrics-driven Quality Improvement Teams (QITs)

EDUCATION & PROFICIENCIES

MBA – Southern New Hampshire University                    3.87 GPA

B.S. (Marketing Management) – Bentley College

Proficiencies: Adobe Creative Suite; Dreamweaver; Microsoft Office; LinkedIn; Facebook; Twitter