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	<title>Chris Van Veen</title>
	<link>http://www.chrisvanveen.com</link>
	<description>Marketing Communications</description>
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		<title>Social Media: Should you, and How?</title>
		<description><![CDATA[You'll see references to the term Social Media almost everywhere you look today. The catch-all encompasses on-line creations such as Facebook, YouTube, Twitter, LinkedIn, and other lesser-known ones. As a marketing tool, companies can and do use social media to help boost visibility, awareness, buzz, and (of course) sales. It's also a great way to [...]]]></description>
		<link>http://www.chrisvanveen.com/2009/12/09/social-media-should-you-and-how/</link>
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		<title>Event Marketing: A Good Idea if Done Right</title>
		<description><![CDATA[Trade shows and industry conferences are seen as 'necessary evils' to many marketeers. You'd be hard-pressed to find folks who universally love them, yet trade shows exist in the marketing mix because they literally bring sellers and buyers together. To talk. To show. To compare. To sell. To promote. But for all those wonderful advantages, [...]]]></description>
		<link>http://www.chrisvanveen.com/2009/11/02/event-marketing-a-good-idea-if-done-right/</link>
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		<title>Thought Leadership Helps Boost Visibility and Awareness</title>
		<description><![CDATA[Over the years, I've been drawn to a topic called thought leadership. Basically it's a way for small- and medium-sized companies to become leading evangelists on a technology or a product category. Lacking marketing muscle (read: dollars) to advertise in any meaningfully comprehensive way, small companies still need a voice. They still need to gain [...]]]></description>
		<link>http://www.chrisvanveen.com/2009/10/07/thought-leadership-helps-boost-visibility-and-awareness/</link>
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		<title>Isn&#8217;t it time to start MARKETING again?</title>
		<description><![CDATA[Marketing has taken a siesta. What will it take to bring it all back? If people are focused on needs rather than wants, is there a role for marketing going forward? Of course!]]></description>
		<link>http://www.chrisvanveen.com/2009/09/04/time-to-market/</link>
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